During the initial stages of any business, returns are minimal and investors are eager to see performance. For this reason, business owners are diligent towards monetizing their businesses to help it stand on its two feet. Now, early monetization is usually accompanied by running ad campaigns and Google My Business provides an excellent platform to do so. However in the early stages, questions like how to place Google ads or how to start a Google ad might arise in the mind of any budding business owner. This blog aims to rectify such confusions and provides a step-by-step guide on how to create Google ads for your business and run a successful campaign.
Choosing and Setting Up a Campaign
Just like picking the right tool for the job, selecting the appropriate campaign type in Google Ads is crucial. With options ranging from Search to Display and beyond, it’s essential to align your campaign type with your marketing objectives. For instance, if your goal is to drive website traffic, a Search ad campaign is the way to go.
Specifying Ad Schedule and Location
Just as you set a date for your dinner party, it’s essential to determine when and where your ads will appear in Google Ads. By setting an ad schedule, you ensure that your ads are displayed during optimal times when your target audience is most active. Additionally, specifying the locations where your ads will be shown helps reach the right audience effectively.
Calculating Daily Budget
Finding the sweet spot for your daily budget is key to a successful Google Ads campaign. Just as overspending or underspending can throw off your financial plans, setting your daily budget requires thoughtful consideration. You can calculate your daily budget using the following simple formula:
Choosing Bid Strategy
Bid strategies in Google Ads are akin to choosing the right approach for a task. Whether you opt for manual bidding, which offers full control, or automated bidding, allowing Google to adjust bids based on data, ensure your chosen strategy aligns with your campaign goals. Remember, flexibility is crucial in PPC.
Adding Keywords
Keywords serve as the building blocks of your Google Ads campaign. Conduct thorough keyword research to identify relevant terms your target audience is searching for. Organize your keywords into ad groups, set bid amounts, and utilize match types to refine your targeting and maximize relevancy.
Creating and Publishing the Ad
Crafting compelling ad copy is essential for grabbing attention and driving clicks. With responsive search ads becoming the standard, ensure each line of text packs a punch and resonates with your audience. Include clear calls-to-action (CTAs) to prompt user engagement and conversions.
Conclusion
With your campaign set live, it’s time to monitor performance and make adjustments as needed. Familiarize yourself with PPC reporting and key metrics to track your campaign’s progress. Remember, patience is key in PPC, avoid making frequent changes and allow your campaign time to gather data.
